I noticed a cool little idea for any of you Christmas shopping in Sydney this Christmas season... On the East end of Oxford St there is a set of new and sleek looking shopfronts (across the road from the Lightbrigade and Morrison's)- worth mentioning, is that in the past year they have had a roundabout of new labels/shops moving in and leaving.
Finally someone in brand marketing has come up with an ingenious example of a very useful 'Pop-up' store for the holidays. After a great day shopping for christmas gifts on Oxford St (at the markets or shops) you can saunter up the street to the 'Ferrero Rocher' pop-up store and get your gifts wrapped, all for the purchase of a Ferrero Rocher product.... The store is set up in the yummy gold and brown colours of Ferrero and the women working in the store are wearing luxurious gold satin uniforms.... If you have a lot to wrap you can even keep shopping across the street or have a cupcake at the 'Cupcake Bakery'.
It is actually a no brainer because every person has the use for a Ferrero Rocher gift- be it for a friend, your child's piano teacher or for dessert after Christmas lunch.
I love the gorgeous uniformity of having all my gifts ready wrapped and all matching in exquisite gold.... This is truly a great service for the customers and great thinking for a brand that is willing to think out of the (chocolate) box!
SQ
Finally someone in brand marketing has come up with an ingenious example of a very useful 'Pop-up' store for the holidays. After a great day shopping for christmas gifts on Oxford St (at the markets or shops) you can saunter up the street to the 'Ferrero Rocher' pop-up store and get your gifts wrapped, all for the purchase of a Ferrero Rocher product.... The store is set up in the yummy gold and brown colours of Ferrero and the women working in the store are wearing luxurious gold satin uniforms.... If you have a lot to wrap you can even keep shopping across the street or have a cupcake at the 'Cupcake Bakery'.
It is actually a no brainer because every person has the use for a Ferrero Rocher gift- be it for a friend, your child's piano teacher or for dessert after Christmas lunch.
I love the gorgeous uniformity of having all my gifts ready wrapped and all matching in exquisite gold.... This is truly a great service for the customers and great thinking for a brand that is willing to think out of the (chocolate) box!
SQ
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