Australia- fashion deprived?

The annoyance of living so far away in Australia is really only a problem for us sometimes, and usually it's for 2 reasons...shopping and going on holidays...!

With news that Topshop stores are opening all over the US this year it makes those of us loving fashion very annoyed to wonder how the US needs a Topshop with all the alternatives- Forever 21, Urban Outfitters, Zara, Gap the list goes on.... How is this move viable? Especially in the worst recession since the 1920's....!

Australia has been bypassed again by an international fashion heavyweight and last month depressingly we found out that Australian Glamour is not going ahead this year as thought... I was particularly excited about this title as I was a avid reader of the UK Glamour and with the news it was to be published by News Limited it would be a departure from the present magazines monopoly.

Perhaps we are doomed to a future full of rumours of Zara coming to Australia and never eventuating... As a resident of Sydney's eastern suburbs, this rumour about Zara coming to Bondi Junction Westfield surfaces at least once every 6 mths only to be quashed with statements that Zara's rights in Australia are owned by the Witchery clothing group and they want to keep the market clear of competitors.

Let's be serious here- Witchery may be a great store but their offering is far more conservative and serious than the fashion forward Zara label. While there may be some overlap, there is plenty of room for great affordable fashion brands in Australia. Not all brands can deliver everything and we appreciate when our customers have emailed us saying that larger chain stores took 10 days to deliver their parcel when ours arrived within 2 days. It's all about servicing your niche and the point remains that there is a place for anyone else prepared to do something well!

Also just to let you know- we have launched our Style Members discount of 10% on all stock as of today for our loyal customers. To be a 'Style' member and receive the discount off any of our new or sale stock you will need to join our newsletter and check the code monthly to redeem.

Ciao and have a good week,

SQ
x